AI Insights · Timothy · April 2021
Europe's Top 5 Crime Games Show Varied Q1 2021 Performance
An analysis of the Top 5 crime-themed mobile games in Europe for Q1 2021, based on Sensor Tower data, indicates a diverse performance landscape. Exclusive insights reveal trends in downloads, revenue, and user engagement.
The first quarter of 2021 has been an eventful period for crime-themed games on mobile platforms across Europe. Data gathered from Sensor Tower provides us with an interesting snapshot of how these games have fared in terms of downloads, revenue, and active users.
Mafia City: War of Underworld by Phantix Games saw a fluctuating trend in revenue, starting strong at $845K in the last week of December and peaking at around $919K in the first week of January, before gradually declining to approximately $775K by the end of March. Downloads for the game showed a downward trajectory, commencing at 206K and dipping to 141K by March's end. The weekly active users mirrored this trend, with a high of 909K at the year's start, decreasing to 741K in the final week of March.
Wooga's June’s Journey: Hidden Objects, emanating from Germany, experienced a rise in revenue from $485K to a high of $647K in early March, followed by a slight dip to $512K. Downloads remained relatively stable, hovering around the 90K to 130K mark, while active users saw a peak of 1.45M in mid-February before settling at 1.41M.
From Ireland's Playrix, Manor Matters showcased an upward revenue trend, starting at $315K and reaching a high of $530K in early March, with a slight decrease to $508K towards the quarter's end. Downloads experienced a significant spike in early February, hitting over 1M, before gradually declining to 226K. Active users for the game reached their zenith at over 3.1M in mid-February, before a decline to just under 2.4M by March's close.
The Grand Mafia, another Phantix Games title, showed an impressive increase in revenue throughout the quarter, starting at $131K and finishing strong at $494K. Downloads spiked to 317K in late January, then gradually decreased to 156K. Active users followed a similar pattern, with a significant rise to 451K, also in late January, and a leveling out at around 528K.
Lastly, Idle Mafia by DianDian Interactive Holding, saw revenue growth from $92K to $96K, with a peak of $105K in early February. Downloads were modest but experienced a rise from 14K to 21K by the end of March. The weekly active user count started at 165K and grew to 170K, indicating a steady engagement rate.
For more detailed insights and data, Sensor Tower's platform offers a comprehensive look into the performance metrics of these and other mobile applications.
